ABOUT
What We Do
At Beach Agency Group, we’re more than just a marketing agency—we’re your dedicated partners in growth, here to bring your vision to life and elevate your brand to new heights.
Our mission is to amplify your voice and create meaningful connections between your brand and the right audience, event, or opportunity that aligns with your goals. Whether you’re looking to expand your reach, increase engagement, or make a lasting impact, we’re here to make it happen.
With years of expertise, a proven track record, and a passion for innovation, we take a personalized approach to help your business thrive. From strategic campaigns to creative storytelling, we combine cutting-edge marketing strategies with a deep understanding of your unique needs to deliver results that matter.
At Beach Agency Group, your success is our success, and we’re ready to be the driving force that takes your business to the next level. Let’s grow together!
TAILORED SOLUTIONS
Event Production
Beach Agency Group specializes in creating memorable, high-quality events tailored to your brand's goals. From concept to execution, we handle every detail, ensuring a seamless experience that engages audiences and elevates your brand.
Talent Management
We represent and manage top-tier talent, providing personalized guidance and opportunities for growth. Our expertise connects brands with influencers, athletes, and entertainers, maximizing visibility and creating impactful collaborations.
Brand Partnerships
Beach Agency Group helps brands secure meaningful partnerships that drive value. We identify partnerships that align with your objectives, enhancing brand recognition and delivering measurable returns.
Strategic Alliances
We foster meaningful connections by identifying and negotiating partnerships that amplify your brand’s reach. Our approach ensures mutually beneficial collaborations that achieve long-term success.
OUR VISION
Crafting holistic marketing experiences across multiple channels to illuminate brands' growth potential.
30+
Years of
Event Producing
260+
Projects
Completed
500+
Brand
Partnerships
OUR FOUNDER & CEO
Albert "Al-B" Hannemann
Albert “AL-B” Hannemann, Managing Director of Beach Agency Group (BAG), is a former professional beach volleyball player with 18 years of experience, including titles as a U.S. Open Champion and Hermosa Beach Open Champion.
At BAG, he combines his expertise in branding, event production, and hospitality to create strategic partnerships and exclusive events that connect brands with celebrities, athletes, and target audiences.
A graduate of the University of Hawaii and an Academic All-American, AL-B enjoys traveling and spending time on adventures with his wife Lisa and their three daughters, Maia, Makeila, and Kalia
OUR VP OF BUSINESS DEVELOPMENT
Cristina Sacco
Cristina Sacco, Vice President of Business Development at Beach Agency Group (BAG), builds the partnerships that build brands and revenue. For nearly 20 years, she has worked where brand and growth meet, opening channels, launching products, and bringing the right partners to the table.
With almost a decade of CPG product launches behind her, she has opened new categories and partnered with the country's top retailers, distributors, and managed care organizations on co-brand and private-label programs in healthcare. She has also led multiple enterprise-wide rebrands for national brands and launched new channels in the services market.
At BAG, Cristina leads business development and partnerships from South Florida, connecting wellness brands, athletes, and event partners with the opportunities that move them forward. She starts with what a partner's business actually needs, then structures the deal around it, pairing talent, experiences, and brand strategy so each relationship opens more than one door.
A graduate of Florida Atlantic University, Cristina loves to travel and compete in sprint-distance triathlons, and can usually be found on an open-water swim, a long ride, or a run along the Fort Lauderdale coast.
Some Of Our Valued Partners